Google to expand ops in Malaysia

Google to expand ops in Malaysia:

KUALA LUMPUR: Google (Hong Kong) Ltd hopes to further expand its operation in Malaysia by introducing its authorised reseller programme in the near future.

“We hope to appoint authorised resellers in Malaysia as soon as possible but the number depends on the market situation here,” head of sales Crid Yu said at a media briefing yesterday.

The company's authorised reseller programme, now available only in Hong Kong, serves small and medium enterprises (SMEs).

Three Hong Kong companies - PCCW Directories Ltd, UDomain Web Hosting Comp LTd and AsiaPac Net Media Ltd - have been appointed as resellers so far.

These were selected based on their high quality of services, deep product knowledge and ability to provide returns to their clients.

“Our advertising programmes have proven effective for advertisers around the world in conducting business online. We look forward to bringing Google Adwords to business in Hong Kong,” Yu said.

Google Adwords allows advertisers and businesses of all sizes and industries to reach a fast growing audience as they search the web.

It matches text-based ads to users' search queries, providing them with information relevant to what they are looking for

This results in a highly targeted service with a significant return on investment to the advertisers. Adwords enables any advertisers, irrespective of location, to reach potential customers in any other part of the world from one interface. Currently, Google's advertisers in the region include SMEs, government institutions and multinational brands in industries such as travel, technology, retail and financial services.

Related post: google, malaysia, business, adwords, adsense